The Squarespace Showcase Edit 03: Made To Send
Since we launched in 2017, we’ve been using Squarespace to create beautifully bespoke websites. Over the last year, we’ve launched countless numbers of Squarespace websites, through both our bespoke website design and build service here at Studio 77, and also through our sister company Squarebase, which sell plug-and-go Squarespace website templates.
We thought it was about time we collated our favourite Squarespace websites that we’ve built and shared them with you for some Squarespace inspiration with our new series, The Squarespace Showcase!
We love using Squarespace as a platform to build our clients websites on because it’s easy for our clients to use to maintain their website, and it gives us plenty of freedom to do our thang (not that’s not a typo) with our advanced knowledge of Squarespace coding.
It really is a win-win situation!
The Squarespace Showcase 03: Made To Send
In the third edition of The Squarespace Showcase, we’re shining a spotlight on bespoke gifting business, Made To Send.
Founded by Jade, Made To Send’s mission is to bring the thoughtfulness back into gifting. Made To Send grew organically, out of frustration towards meaningless items and a need to constantly find special gifts for loved ones and business clients. What started off as giving thoughtful presents to others on occasion, snowballed into creating the perfect gift packages for those who want to reach someone.
Anyone can buy a product and wrap it but there is so much more to sending gifts that are impactful, memorable and thoroughly enjoyed. We have taken the concept of gifting and made it so much more. Every gift has a narrative, they share a message and connect people.
Made To Send’s Squarespace website objectives were:
Have a sophisticated website that attracted high-end clients.
Increase enquiries for bespoke gifting orders
Clearly showcase the three different gifting sectors that Made To Send specialise in
The Squarespace Strategy
For Made To Send’s Squarespace website, we kept things simple for sophistication. The website’s navigation was stripped back, with only four sections. We segmented services by purchase intention - events, weddings and corporate to distinctly differentiate their customers and make user navigation easy.
We introduced an additional elegant handwritten font into the website design, to help portray the personalised nature of the gifts. We used custom CSS to install this font onto the website, so that it could sit well with the other fonts that Made To Send uses.
“Working with Studio 77 has been a great experience and of great value to us. Ruby has a brilliant understanding of every element in branding which makes working with her so beneficial. We are so pleased with the designs. ”
Custom Squarespace Design Features
We added custom code to this Squarespace website design so that when selecting a section theme, you could change not only the colour of the background, but the width of the colour spanning the background as well. This allowed the website to feel more sophisticated and have more a dynamic flow through the pages.
We also wanted to accent the images, so we added Made To Send’s signature gold lines and boxes to the photos to help portray not only the sophistication of the brand, but the playful side too.
Here are just some of the custom elements and plug-ins we added to the Squarespace website design:
Custom section themes to have split background designs
Installing custom fonts that are easy for the website owner to use and edit
Custom section widths to display page sections as different widths
Custom Squarespace Website Stats
In total, we spent 3 weeks installing over 12 plug-ins and wrote 639 lines of custom CSS for this custom Squarespace website for this service business Squarespace website.
Don’t forget about mobile!
On top of this, we also added bespoke mobile code to make sure that the website works seamlessly on mobile and tablet, as well as desktop. When using custom code on Squarespace, it’s important to check that the website renders perfectly on mobile, sometimes the additional code snippets can affect Squarespace’s built-in responsiveness.
Bespoke Squarespace Training
We teach all of our clients how to use and update their website with our bespoke video training at the end of the project, all of our clients say how easy it is for them to update their website after the training.
We also offer Squarespace maintenance packages for those who need additional help or are too busy wearing all of the other business-owner hats.
“It has been great working with such a friendly team with amazing skills who are happy to give their all to ensure the client is extremely happy.”
Let’s create a Squarespace website design that you’re proud to share…
If you're interested in transforming your Squarespace website from meh to magic, then get in touch here.
Our Happy Squarespacers
Discover some of the kind words our Squarespace website designs have received below.
