6 Reasons You Should Get A New Website In 2023
It's no secret that the way we access our favourite brands has changed over the past few years. With the demand for online information and shopping increasing rapidly, we will examine six reasons why a new website or refresh could be critical to your business this year.
Improve your brand credibility.
Your website is a tool to build trust with your clients and customers. When you're looking for a restaurant to eat at, for example, people typically find where it is, maybe using Google maps, they'll look for reviews and then finally, they may want to see the menu or book a table on the website of the restaurant. If this website looks old and dated and the person finds it hard to get the information they want, they will likely think, "well, if this is the site, I wonder what condition the restaurant itself is in?".
Your website is one of the first impressions a person will have of your business, and it's a big one. Ask yourself, "does my website represent my business in the best possible way?".
Studio 77 Squarespace Website Design for Charity Glioblastoma Research Organization
To give your customers the support they expect.
We live in an age where we demand answers immediately; I can see in live-time where my parcels are, and I can get live support in minutes to chat with Squarespace or Shopify to get information on technical issues. People are becoming accustomed to getting help quickly and easily, so your website must demonstrate that it's easy to get in touch with you if your user has any questions.
There are many ways to do this: a simple contact button in your header to take your customers through to a page of your details and a form, or a messenger button where clients can ask you questions directly. It is essential to have that ease of contact using forms or messengers to remove the barrier of contacting you.
To generate leads.
Can you contact those people who are visiting your site? People may need a bit more time than a quick browse of your site to buy into your business, but you want them to remember you whilst they're away.
Your website can get email addresses and details for you to send beautifully branded emails that will keep those customers returning to your site. We personally love using Flodesk to design our emails for its simplistic back-end and ability to create custom designs.
If you're interested in learning more about Flodesk, we can give you 50% off your first year by clicking here.
You can get people to sign up by offering 10% off a first purchase or maybe a free digital giveaway; the other option is to have a simple sign-up form in the footer of your website, as people may want to keep up to date with your latest news.
Studio 77 | Shopify e-commerce website design for children's food company My Veggie Bubba
To make online sales.
So one of the most significant benefits of having a website is being able to sell your products directly on the site, but does your website stack up against other sites selling similar products to you? The average attention span someone has coming to visit your website is between 10 and 20 seconds; it's not a lot of time you have to get people invested in your product.
You need your website to be incredibly user-friendly in 2023; the easier you can make it for a customer to buy a product, the more likely they are to complete the transaction, so you need to make sure your website is fast and is on the correct platform for what you're selling. If you're selling physical products, we recommend Shopify for all the built-in functionality tailor-made to help sell your products. For more service-based businesses, we love to build in Squarespace, as it's straightforward for you to edit and update information.
Finally, with that short attention span, what do you want the visitor to know from that 20 seconds of being on your website? It could be getting in touch with the business or buying an item; whatever it is, your website needs to guide the user towards it. If it doesn't, there's a chance your potential customer is going elsewhere. A well-designed website shows me within a few seconds that I have got to the right site, and I'm directed towards what the business wants me to do.
Get spotted on search engines.
Is your website showing up on Google? Google is still one of the top ways your website will be discovered; unfortunately, if your website is slow and buggy Google will push you lower down in the rankings. A website re-do or a new website design is a prime opportunity to boost your rankings and improve your position.
If you'd like to read more about SEO, then we've got a blog for you here.
Attract your target audience with excellent copy and images.
Does your website speak to your target audience? Your website images, copy and design are all part of your brand tone. For example, a Health and Wellness company will use images that give people the sensation of happiness and calm. Generally, they will use muted and relaxing colour palettes, and the tone of voice will also be short yet reassuring.
These aesthetics will keep your visitor on your website and give them the intrigue to keep exploring. Without setting the correct tone, visitors will have a much shorter attention span for the information you're trying to deliver about your fantastic business.
Studio 77 | Squarespace Website Design for London pharmacy company DMB Chemist & Tower Pharmacy
There are many other reasons why you should be looking at a new website in 2023 and if you want to explore more information about websites and design, have an adventure through our library of articles and blogs. If you're ready to bring your website into 2023 with a new design, get in touch by clicking the button below.
